BrekkyMetrics FAQ

Install, events, privacy, billing, and what this product is (and is not).

What it is / is not

Use this when you need a short, accurate description. Docs still say “Brekky” in places. The public product name is BrekkyMetrics.

BrekkyMetrics isBrekkyMetrics is not
Live product analytics. Visitors right now (unique people in the last five minutes), plus Stats, Sessions, Visitors, Events, Referrals, and team access.Not Google Analytics, not an ad network. BrekkyMetrics is not a CMP and does not drop ad pixels. We do not sell visitor data.
Web snippet and native SDKs. HTML on cdn.brekkymetrics.com, plus Node, React Native, Flutter, Swift, and Android. Same event names on every platform.Not session replay or heatmaps. No recordings of clicks or mouse trails. You get events, session timelines, and live counts.
First-party tracking. Privacy-first analytics you install on your own site or app. Typical web install is not an ad-cookie setup.Not self-hosted. There is no downloadable server you run yourself. The product is hosted SaaS.
Hosted SaaS. Create a project, paste a write key, watch events land. Data lives in our hosted infrastructure (Supabase).Not a warehouse or notebook suite. Smaller and live-first. It is not a replacement for a data warehouse or large product-analytics stacks with notebooks.
Free to start. Custom events are on Free. Paid plans raise volume and unlock funnels: Starter $9/mo, Growth $29/mo.Funnels are not live analytics yet. You can build funnels on Starter and up. Reports use preview numbers until live funnel analytics ships.

Questions

What is BrekkyMetrics?
BrekkyMetrics is live product analytics for websites and mobile apps. Paste a snippet or install an SDK, then watch visitors, sessions, events, referrals, and team activity in a dashboard that updates as people show up.
Is BrekkyMetrics Google Analytics?
No. It is not Google Analytics, not an ad network, and not a cookie-consent CMP. Typical web install is first-party tracking. We do not sell visitor data or drop ad pixels.
Does BrekkyMetrics include session replay or heatmaps?
No. There are no click recordings or heatmaps. You get live visitor counts, session timelines, custom events, and referral sources.
Can I self-host BrekkyMetrics?
No. It is hosted SaaS. Event data is stored in our infrastructure (Supabase). There is no self-hosted server to download.
Are funnels live yet?
You can build funnels on Starter and up from events or page paths. Reports use preview numbers until live funnel analytics ships. Do not treat funnel reports as live conversion analytics today.
How do I install it?
Create a free project, copy your write key, and paste the HTML snippet before </head>, or init one of the SDKs (Node.js, React Native, Flutter, Swift, Android). Reload once and you should see a page_view or app_open. Sample keys like YOUR_WRITE_KEY on the marketing site are placeholders.
Does it use cookies?
The web tracker is built to run without a cookie banner for typical first-party analytics. It does not set third-party ad cookies. If you identify logged-in users, you are responsible for telling them in your own privacy policy.
What counts as an event?
Page views, app opens, and any custom event you fire with Brekky.track(). One fired event is one event, on web or mobile. Custom events are included on Free.
Which platforms are supported?
The web tracker (HTML snippet on cdn.brekkymetrics.com), Node.js (@brekkymetrics/node), React Native, Flutter (brekky_metrics), iOS (Swift SPM), and Android (Maven com.brekkymetrics:android).
Where is my data stored?
Event data is stored in our hosted infrastructure (Supabase). We do not sell it or use it to train ads. See the privacy policy, security page, and DPA for details.
What happens if I go over my event limit?
We keep collecting for a short grace window, then pause the dashboard until you upgrade or the next billing cycle. No surprise overage charges.
Can I switch plans later?
Yes. Upgrade or downgrade anytime. Annual plans are prorated when you change mid-cycle. Free is $0. Starter is $9/mo. Growth is $29/mo.

Still stuck? Email us or read the docs.